At Wolf Creek Amphitheater, the company hired to book the bands would also promote and produce the shows. South Fulton, Georgia, would still control the official box office through its designated ticketing provider. That division is in the city’s request for proposals. An addendum confirms the city held an optional walkthrough for prospective bidders on November 13.
The scope of work calls for at least 12 city-approved events in an anticipated April-to-October season. Festivals and community events can count toward that minimum. Before making a binding offer to an artist, the contractor would have to give the city the proposed date, guaranteed payment, deposit schedule and cancellation terms, among other details. The bid is a plan for putting on a season; it does not announce a lineup.
For listeners, the ticketing rules would keep the contractor from redirecting sales, putting up competing ticket inventory or adding undisclosed fees. The city’s ticketing records would serve as the official count for sales and paid attendance, unless the city accepts a documented error. That count would also be the starting point for checking where the money went.
The bid’s financial terms mention a 70/30 revenue split, but say the city’s finance and legal teams must approve which revenue counts, what can be deducted, which city costs are recovered first and how the split is allocated. The ratio alone cannot tell a reader how much of a ticket sale the city would keep or how much an artist would earn. The contractor would have to reconcile the books against city ticketing data after each concert and supply records including artist agreements and proof of payment.
The next dates are for bidders. The procurement timetable gives them until November 20 at 3 p.m. Eastern to submit questions and until December 15 at 2 p.m. Eastern to submit proposals. The document to watch after the bidding is the signed contract: that is where the city says the order for distributing event revenue would be set.